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TikTok

Global short-form video platform owned by ByteDance, known for recommendation-led discovery, creator culture, ads and social commerce.

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Highlights

Launched outside mainland China in 2017
ByteDance's official company history dates TikTok's international launch to May 2017.
1B+ users reached
TikTok for Business describes the platform as reaching over one billion users.
200M monthly European users
TikTok reported this figure in its May 2026 announcement on TikTok Shop's European expansion.
100K+ European TikTok Shop businesses
Reported across France, Germany, Italy, Spain and Ireland since the service launched in Europe.
70M+ products across 750+ categories
TikTok Shop reported these figures globally in June 2025.
2,000+ U.S.-based USDS employees
TikTok U.S. Data Security was established to govern protected U.S. user data, content recommendation and moderation systems.

About TikTok

ByteDance was founded in 2012. It launched TikTok outside mainland China in May 2017, acquired musical.ly in November 2017, and merged the two platforms under the TikTok brand in August 2018. TikTok is now ByteDance's global short-form video platform.

TikTok combines a personalized video feed with creator tools, advertising products, analytics and commerce features. Its commercial model is built around full-funnel advertising for brands, creator monetisation and TikTok Shop, where users can discover and purchase products through videos and livestreams.

The firm is especially strong at turning entertainment and creator content into product discovery and consumer action. For business and management students, relevant functions include advertising and sales, e-commerce, marketing, corporate functions, global operations, product and TikTok USDS.

Current openings

2 live · 4 total
Intern, 2027 Summer
Summer · UK
Dates TBC
TBC
Graduate - 2027 Start
Graduate · UK
Dates TBC
TBC
Intern, 2026 Summer
Summer · UK
Closed
Rolling
Graduate - 2026 Start
Graduate · UK
Closed
Rolling

Sources

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