TikTok
Global short-form video platform owned by ByteDance, known for recommendation-led discovery, creator culture, ads and social commerce.
Highlights
About TikTok
ByteDance was founded in 2012. It launched TikTok outside mainland China in May 2017, acquired musical.ly in November 2017, and merged the two platforms under the TikTok brand in August 2018. TikTok is now ByteDance's global short-form video platform.
TikTok combines a personalized video feed with creator tools, advertising products, analytics and commerce features. Its commercial model is built around full-funnel advertising for brands, creator monetisation and TikTok Shop, where users can discover and purchase products through videos and livestreams.
The firm is especially strong at turning entertainment and creator content into product discovery and consumer action. For business and management students, relevant functions include advertising and sales, e-commerce, marketing, corporate functions, global operations, product and TikTok USDS.
Current openings
2 live · 4 totalSources
- ByteDance - Inspire Creativity, Enrich Life
- TikTok for Business | Marketing & Advertising on TikTok
- TikTok Shop Expands Across Europe: Bringing content driven shopping to Austria, Belgium, the Netherlands, and Poland
- TikTok Shop is where shoppers come to discover
- Facts Matter: How TikTok Protects U.S. User Data
- Early Careers
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