Simon-Kucher

Simon-Kucher was founded in Bonn, Germany, in 1985 as a university spinoff by Hermann Simon, Eckhard Kucher, and Karl-Heinz Sebastian. Its origins in applying scientific methods to practical business problems still shape the firm's analytical approach.

The firm advises clients on commercial strategy across product, pricing, innovation, marketing, sales, and digital growth. It serves sectors including consumer, financial services, healthcare and life sciences, industrials, and technology, media and telecommunications.

Simon-Kucher is especially strong in pricing strategy, revenue management, monetization, and value proposition design. Its work includes new-product pricing, business-model redesign, sales effectiveness, digital commercial solutions, and transaction support, with a focus on measurable revenue and profit improvement.