Principal Asset Management

Established in 1994, Principal Asset Management is the global investment-management business of Principal Financial Group, whose broader financial-services business dates to 1879 and is headquartered in Des Moines, Iowa. The asset manager operates across more than 80 markets and serves institutional, retirement, retail and wealth clients.

The firm invests across equities, fixed income, asset allocation, real estate and private markets. Its capabilities include public-market strategies, multi-asset and liability-driven investing, outsourced CIO services, real estate equity and debt, private corporate credit, direct lending and infrastructure debt.

Principal is particularly notable for its real-assets and retirement-investing heritage, alongside a growing private-markets platform. It also incorporates ESG analysis across investment teams; the firm reports that 57% of its investment-management AUM was classified internally as sustainable investment products at December 31, 2024.