Plural Strategy

Plural Strategy was created in 2014 and is based in London and New York. It focuses on media, information and technology businesses, sectors it describes as increasingly convergent and shaped by data, digital products and changing business models.

The firm advises corporate and private equity clients on growth strategy, customer and pricing strategy, commercial and strategic due diligence, M&A pipeline development, post-merger integration and vendor due diligence. Its work spans the investment lifecycle, including transactions ranging from £10m to £2bn.

Plural is particularly strong in B2B information, data and analytics, events, media and marketing services. Its approach combines customer research, market modelling and sector expertise, with recurring work on subscription revenues, pricing, digital product development, go-to-market strategy and value creation.