Marakon

Founded in 1978, Marakon pioneered value-based management (VBM), linking corporate strategy, capital allocation and organisational choices to long-term economic value. Charles River Associates acquired substantially all of Marakon Associates’ assets on June 9, 2009; Marakon now operates as CRA’s management-consulting practice.

Marakon advises CEOs, boards and executive teams on corporate and business-unit strategy, strategic M&A and divestitures, resource allocation, organisational design, CEO advisory and value capture. Its sector work includes financial services, energy, consumer and health and wellness, industrial products and services, and hydrogen.

The firm is especially strong where strategy must be translated into financial outcomes: portfolio choices, economic-profit analysis, capital deployment, performance improvement and large-scale organisational change. Its model emphasises senior-led teams working directly with executive clients rather than broad, implementation-heavy delivery platforms.