Greystar

Founded by Bob Faith in 1993 and headquartered in Charleston, South Carolina, Greystar has built its business around rental housing rather than a broad commercial-property portfolio. Its platform combines investment management, development and construction, and property management across North America, Europe, South America, and Asia-Pacific.

Greystar manages more than $79 billion in assets through its investment-management platform and oversees more than 1 million units and student beds globally. Its investment activity covers multifamily, build-to-rent, student accommodation, and other rental-living strategies, with institutional investors as a core client base.

The firm's main differentiator is vertical integration: teams can source capital, acquire or develop housing, construct projects, and operate properties within one platform. Greystar is particularly strong in large-scale apartment management, institutional rental-housing investment, and European residential strategies, including purpose-built student accommodation and build-to-rent.