Expedia Group

Expedia began as an online travel service launched inside Microsoft in 1996 and became Expedia Group in 2018, bringing its brands and technology businesses under one corporate identity. The company is headquartered in Seattle and operates as a public travel-technology company.

Expedia Group connects travelers with suppliers through consumer booking brands, a business-to-business travel platform and hotel metasearch. Its products cover lodging, alternative accommodations, flights, car rentals, cruises, insurance, activities and advertising. The company also distributes travel inventory through APIs, white-label solutions and agent tools.

Its strongest areas are lodging, marketplace technology and scaled travel distribution. The core consumer brands are Expedia, Hotels.com and Vrbo; the group also operates other regional brands and majority-owns trivago. One Key links Expedia, Hotels.com and Vrbo through a unified loyalty programme, while the company is consolidating its technology platform and applying machine learning and AI to personalisation, search, fraud detection and customer service.