Ethical Capital Partners

Ethical Capital Partners (ECP) was created in 2022 by a multidisciplinary team with backgrounds in capital markets, investment banking, law, regulation, public engagement and law enforcement. The firm is based in Ottawa and describes itself as a private equity investor and strategic adviser.

ECP targets businesses operating where technology, regulation and stakeholder scrutiny materially affect commercial outcomes. Its stated focus areas include technology and digital platforms, aerospace and security, media and communications, financial services, regulated products, cybersecurity and special situations.

ECP is best known for acquiring MindGeek in March 2023, the owner of Pornhub and other adult-content platforms; MindGeek was subsequently renamed Aylo. The investment has made trust and safety, regulatory compliance, reputational risk and stakeholder engagement central to the firm’s public profile. Its careers site advertises an investment-intern route alongside analyst and associate roles.