Acrisure

Founded in 2005 by Greg Williams, Acrisure is headquartered in Grand Rapids, Michigan. It grew from an insurance brokerage into a broader financial-services platform through acquisitions, with operations spanning insurance, reinsurance, risk management, cyber services, employee benefits, payroll and HR, managed IT, real estate and mortgage services.

Acrisure’s main strength is combining insurance distribution with technology and data. Its platform uses analytics, AI and digital workflows to serve businesses and individuals, while its reinsurance division offers actuarial, catastrophe-modeling and portfolio-analytics capabilities. The firm is especially focused on small and midsize businesses: more than 70% of its employer clients have 50 or fewer employees.

For candidates, Acrisure is best understood as a large, privately held insurance intermediary that is still expanding beyond traditional brokerage. Its recent emphasis has shifted from rapid acquisition-led growth toward integrating its network, building a common brand and developing fintech-enabled products.